Have you ever noticed how it can take a long time to start a task, especially one you’re not excited about, but then once you manage to do something, anything, it’s much easier to keep going?

It’s the human psychology version of Newton’s principle of inertia - bodies at rest tend to stay at rest, and bodies in motion tend to stay in motion. I like this short article because it provides a general methodology for overcoming “startup inertia”.

Get started with 2-minute rule

Scale any task down into a 2-minute version to make it easier to get started.