What happens when you hit the big time but can’t scale your production fast enough to keep up with demand? When your product is digital, there’s a solution for that (it’s called cloud computing). But when your product is physical, gooey, and melts fast at room temperature, “move fast and break things” doesn’t work so well.

This excellent article comes from the same genre as John Carreyrou’s Bad Blood, which was one of my favorite books of 2019. It chronicles the meteoric rise and fall of a Brooklyn ice cream startup, with lines around the block, some very famous fans, and aspirations to be the next Ben & Jerry’s. You know where this is going, right?

They had $19 million, a deal with Disney, and dreams of becoming the next Ben & Jerry’s. Then everything fell apart.